The speed of go-to-market is one of the key elements in product development. When you have a special product, you want to make it available for the right audience without delays.
At the same time, it's a game of balance: you also need to gather enough market, analyst and customer intelligence to make the product fulfil customer needs you didn't even realize existed. Combine your trust in your product with a validation from the market, and your innovation is ready to shake the world.
This balancing act is what we have been doing with PrivX®.
Learning to throw curveballs
Since we launched PrivX Free some two months ago, we've seen the interest in the product grow rapidly.
This process has helped us see where the market is heading: fast-moving early-adopters, agile teams, and companies that are poised for rapid growth have all seen the value of the short deployment times and high-level of automation PrivX provides. They also know what types of access management and authorization features they need for their on-prem and multi-cloud (AWS, Azure, GoogleCloud, OpenStack) environments, and have therefore responded well to PrivX Free.
Pedal to the metal with our go-to-market
We have some pretty great news about something that makes it possible for us to go faster, higher, and bolder: the EU has awarded SSH.COM a grant of more than €2M from the EU's Horizon 2020 Programme to strengthen and accelerate PrivX product development and market entry. And on top of this funding, we are investing a cool million more in PrivX development.
This funding is, of course, gratifying since it means we convinced an EU-appointed jury of international technology and business experts about the potential and significance of PrivX. (And we just have to brag a little bit: less than five percent of companies that apply for this funding receive it.).
Also, we have a hunch that the committee saw that the product has a huge potential to help companies and organizations of all sizes stay compliant with regulations, such as GDPR. PrivX controls and audits access of privileged identities to sensitive data (such as production servers, critical databases, financial data, payment systems, intellectual property) that resides in critical IT infrastructures. It does this in a systematic and coherent fashion - also when working 3rd parties and consultants. Click here to learn more about why identity governance and administration (IGA) for privileged identities - that are not typically covered by existing Identity and Access Management (IAM) solutions - is important for your business.
But more importantly, the grant means that we can bring out more new functionality and bring it out faster. Some of the key things we will be working on include:
- Cloud (public, private, and hybrid) deployment and containerization of PrivX
- Support for access management for container and serverless computing
- Automated access management for machine-to-machine (M2M) connections and robotic process automation (RPA)
- Integrations with SIEM, SOAR, UEBA, and various other supporting systems
These and other exciting new features we are working on are based on our future vision and constant conversations with our customers and industry analysts. The new stuff helps us fulfill one of our key goals: help customers adopt a more proactive security posture while still keeping productivity up.
The impact of this funding will start showing up in our roadmaps shortly, and we will be happy to talk more about your needs and how PrivX can help solve your access management, authorization and automation needs.
To read more about the award, please see our stock exchange release here.
Jussi is responsible for SSH's strategic and corporate development and investor relations. He is a 30-year IT industry veteran who is old enough to have coded in Fortran and Ada before switching to the business side of things.